The West Coast made O.T. Genasis, and he continued to reinvent himself and Los Angeles hip-hop with every move. The multi-platinum Long Beach-born rapper gave the game a whole new spirit with a sharp sense of humor and one quotable line after another. By doing so, he infiltrated every corner of the culture on his own terms. Whether it be changing the way we look at “Baking Soda” forever, Lil Wayne recruiting him for “T.O.” from the 2020 chart-dominating #1 album Funeral, or Beyoncé implementing his infamously viral “Everybody Mad” as a centerpiece of her landmark Coachella performance and On the Run II Tour with JAY-Z, he built a rare cache among superstars and the streets. With multiplatinum hits of his own and north of half-a-billion streams, he solidified his position as a rap pillar—and he still approaches each upcoming project as yet another beginning.