Tao Group Hospitality pop-ups at Ultra Music Festival, Sundance Film Festival, F1, Coachella & More
On The Road Experiences
Discover a world where entertainment knows no bounds. From the enchantment of the mountains to the thrill of the desert, Tao Group Hospitality curates unforgettable experiences that leave a lasting impact outside our four walls. With a legacy of creating iconic moments, join us in celebrating music, sports, film, and opulence, as we set new standards for exceptional events.
Sundance Film Festival
TAO Park City
Each year celebrities, influencers, and entertainment moguls descend upon Park City, UT to attend the Sundance Film Festival. For over 20 years, TAO Park City has been the premier, late-night event series of the weekend, attracting a diverse crowd seeking an unforgettable blend of entertainment and art. Join renowned filmmakers, actors, and industry insiders for electrifying nightlife and cutting-edge music, curated against the stunning backdrop of Park City.
Pro Football Championship
TAO Big Game Weekend
With a distinguished and long-standing presence during the biggest sporting weekend of the year, Tao Group Hospitality creates some of the most iconic moments leading up to the BIG GAME. Our pop-up activations and nightclub takeovers have become synonymous with the weekend’s festivities, attracting a dynamic crowd of fans and celebrities enjoying world-class artist and entertainment. As we enter 2024 with the Big Game in Las Vegas with excitement at an all-time high; sign up to be among the first to know when events go on sale.
Ultra Music Festival
TAO VVIP Festival Experience
Ultra Music Festival is one of the most prominent dance music festivals in the world, with the Miami outpost nestled at the heart of Bayfront Park being a favorite among fans and artists alike. The Tao Group Hospitality VVIP deck offers an unparalleled experience and the best views of the main stage for festivalgoers. Indulge in the ultimate VVIP atmosphere and listen to the world’s biggest DJs while enjoying elevated hospitality and premiere access to all the festival has to offer.
TAO Desert Nights
Since 2018, TAO Desert Nights has been captivating festivalgoers in Coachella Valley and has quickly become an integral part of the festival experience. Year after year, this event has grown to unprecedented heights, drawing the hottest performers and biggest names in music & entertainment. Our premier pop-up experience is a destination for an extraordinary takeover of music, art, and culinary delights from our well-renowned nationwide restaurants. Access is extremely limited, request more info below.
TAO Race Weekend
Formula One is the highest class of international racing, featuring the fastest regulated road-course cars in the world. Combining the same unrivaled hospitality and excitement our guests experience in our venues, Tao Group Hospitality creates an exhilarating race weekend experience. Immerse yourself in the world of motorsport amongst an electric atmosphere – combining the best of nightlife and entertainment.